About Us

About Alise Williams Insurance

Rooted in Ocala. Focused on You.

At Alise Williams Insurance, we believe good insurance starts with good relationships. We’re not a call center or a corporate office—we’re a local team who takes the time to listen, explain your options, and help you feel confident about your coverage. With more than a decade of experience and a passion for serving Ocala families and businesses, we’re here to make insurance feel personal again.

An elderly couple is sitting on a couch talking to a woman while looking at a laptop.

Built on Experience, Integrity & Service

Founded by Alise Williams, our agency was created with one clear goal: to make quality insurance more accessible and understandable for people right here in Ocala. Alise began her career in insurance over 11 years ago, working in both captive and independent agencies before opening her own office. Today, our team helps clients across Marion County find protection that fits—not just in price, but in peace of mind.


We’re proud to be a trusted local resource for personal, commercial, life, and specialty coverage, offering honest advice, prompt service, and real support when you need it most.

Get to Know the People Behind the Policies

A woman with her arms crossed is smiling in a black and white photo.

Alise Williams

Founder & Licensed Agent

Alise is a longtime Ocala resident with a strong background in home, auto, life, and commercial insurance. Known for her patience and straight talk, she’s passionate about helping people make smart insurance decisions without pressure or confusion.

Why Choose a Local Independent Agent?

A black and white silhouette of a check mark on a white background.

We represent multiple carriers, so you get real options—not just one quote.

A black and white silhouette of a check mark on a white background.

We take the time to explain your policy in plain language.

A black and white silhouette of a check mark on a white background.

We understand the unique risks and needs of life in Ocala and Marion County.

A black and white silhouette of a check mark on a white background.

We’re easy to reach—whether you’re buying a policy or filing a claim.

A black and white silhouette of a check mark on a white background.

We treat you like a person, not a policy number.

Let’s Talk About Your Coverage

We’re here to help you protect your home, your business, your family—and everything in between. Contact us today for a free quote or policy review.